Template approval tips

Get your templates approved faster with these guidelines.

Approval timeline

• Most templates: 1-60 minutes
• Some templates: Up to 24 hours
• Rejected templates: Can be edited and resubmitted

Common rejection reasons

1. Wrong category — Marketing content in Utility category
2. Missing opt-out — Marketing templates need unsubscribe option
3. Misleading content — Template doesn't match its stated purpose
4. URL shorteners — Use full URLs, not bit.ly links
5. Variable-only content — Body can't be just {{1}}
6. Prohibited content — Gambling, adult, illegal services

Tips for fast approval

1. Use correct category — Utility for transactional, Marketing for promos
2. Be specific — Clear purpose in the template body
3. Include opt-out for marketing — "Reply STOP to unsubscribe"
4. Provide sample values — Fill in example variable values
5. Professional language — No ALL CAPS, excessive emojis, or slang
6. Full URLs — https://yoursite.com/track not bit.ly/xyz
7. Don't start/end with variables — Meta rejects {{1}} is your code

After rejection

1. Read the rejection reason in Settings → Templates
2. Fix the issue (usually category or content)
3. Resubmit — no limit on resubmissions