Copy proven, Meta-approved WhatsApp broadcast and automation templates for Abandoned Carts, COD Verification, Order Updates, Real Estate, Healthcare, EdTech, and Festive Sales.
Name: abandoned_cart_recovery_v1
Hi {{1}} 👋, We noticed you left *{{2}}* in your shopping cart! Items in your bag are selling out fast. Complete your order in the next 4 hours and unlock an extra *10% OFF* with code `CART10` at checkout. Tap below to resume your cart in 1 click 👇
💡 Recovers 18%–26% of abandoned Shopify/WooCommerce checkouts.
Name: order_confirmation_receipt
Hi {{1}}, thank you for your order with *{{2}}*! 🎉 Your order *#{{3}}* for *{{4}}* has been confirmed and is now being prepared for dispatch. We will notify you on WhatsApp as soon as your tracking link goes live.
💡 100% Utility-compliant transactional receipt.
Name: back_in_stock_vip_alert
Great news, {{1}}! 🔔 The *{{2}}* you requested is officially *Back in Stock*! > Limited restock of only {{3}} units available. Grab yours now before it sells out again 👇
💡 Generates 34% click-through rate on restocked SKUs.
Name: replenishment_reorder_nudge
Hi {{1}}, running low on your *{{2}}*? ✨ It has been 30 days since your last order. Reorder today in 2 taps and enjoy *Free Express Shipping* plus a complimentary sample! > Promo Code: `REFILL5`
💡 Ideal for D2C skincare, nutrition, coffee, and pet brands.
Name: cod_order_verification_v1
Hi {{1}}, we received your Cash-on-Delivery (COD) order *#{{2}}* worth *{{3}}* at {{4}}. To help us dispatch your package immediately, please confirm your order by tapping the button below.
💡 Reduces fake COD orders and Return-to-Origin (RTO) by up to 40%.
Name: cod_to_prepaid_offer_v1
Hi {{1}}! Want to save *{{2}}* on your COD order *#{{3}}* right now? 💸 Pay online via UPI/Card using the secure link below to unlock: - *Instant {{2}} discount* - *Priority same-day dispatch* - *Zero cash hassle at doorstep*
💡 Converts 22%+ of COD buyers into prepaid orders.
Name: shipment_dispatched_tracking
*Your Order is on the Way!* 🚚 Hi {{1}}, your order *#{{2}}* has been shipped via *{{3}}* (AWB: `{{4}}`). Expected Delivery: *{{5}}* Tap below to track your package live.
💡 Cuts "Where is my order?" (WISMO) support tickets by 65%.
Name: ndr_reattempt_confirmation
Hi {{1}}, our courier partner *{{2}}* attempted to deliver your order *#{{3}}* today but could not reach you due to: *{{4}}*. Please let us know how you would like to proceed so we can re-attempt delivery tomorrow.
💡 Saves 30% of undelivered shipments from turning into RTO.
Name: festive_grand_sale_broadcast
🪔 *THE GRAND FESTIVE SALE IS NOW LIVE!* 🪔 Hi {{1}}, celebrate this season with *Flat {{2}} OFF* across our entire festive collection! - 🎁 Free Gift on orders above {{3}} - 🚚 Express 48-Hour Delivery - ✨ Extra 10% OFF with code: `FESTIVE10` Offer valid until *{{4}}* only!
💡 High-engagement bulleted format with explicit opt-out button.
Name: weekend_24h_flash_drop
⚡ *24-HOUR FLASH SALE STARTS NOW!* ⚡ Hi {{1}}, for the next 24 hours only, grab our bestsellers at *up to {{2}} OFF*! > Use VIP Code: `FLASH24` at checkout ~MRP {{3}}~ *Now {{4}} only!* Stock is strictly limited.
💡 Uses strikethrough price anchoring (~MRP~) to boost CTR.
Name: vip_early_access_launch
🌟 *VIP Early Access Just for You, {{1}}!* As one of our top customers, you get *24-hour early access* to our new *{{2}}* collection before the public launch tomorrow. Use your secret VIP pass code `VIPFIRST` for a complimentary upgrade.
💡 Drives 4x higher ROAS on repeat customer segments.
Name: property_site_visit_confirm
Hi {{1}}, your VIP site visit for *{{2}}* is confirmed! 🏢 - *Date:* {{3}} - *Time:* {{4}} - *Relationship Manager:* {{5}} Tap below for Google Maps directions or to reschedule your slot.
💡 Increases physical site-visit show-up rates by 45%.
Name: project_brochure_floorplan
Hi {{1}} 👋, thank you for inquiring about *{{2}}* ({{3}} Luxury Residences). Here are the project highlights: - *Starting Price:* {{4}} - *Possession:* {{5}} - *RERA Approved:* Yes Tap below to download the official PDF Brochure & Floor Plans or book a guided tour.
💡 Best paired with Click-to-WhatsApp (CTWA) Facebook/Instagram ads.
Name: prelaunch_expression_interest
🏙️ *Pre-Launch Alert: {{1}} by {{2}}* Hi {{3}}, Expression of Interest (EOI) is now open for our landmark new tower in *{{4}}*! > Pre-launch benefit: Save up to *{{5}}* on early-bird inventory selection. Tap below to request the cost sheet and payment plan.
💡 Captures high-intent investor leads with 1-tap callback.
Name: clinic_appointment_reminder_v1
Hi {{1}}, this is a reminder for your upcoming consultation with *{{2}}* at *{{3}}*. 🩺 - *Date:* {{4}} - *Time:* {{5}} Please arrive 10 minutes early and bring any previous medical records.
💡 Reduces clinic no-shows by over 50%.
Name: diagnostic_lab_report_ready
Hi {{1}}, your diagnostic test report for *{{2}}* (Booking ID: `#{{3}}`) is now ready and verified by our pathologist. 📋 Tap the secure button below to view and download your PDF report.
💡 Approved instantly under Meta Utility category.
Name: preventive_health_package
Prioritize your family’s health, {{1}}! ❤️ Book our *Comprehensive 75-Parameter Full Body Checkup* at *{{2}}* for just *{{3}}* (~MRP {{4}}~). - Free Home Blood Sample Collection - Same-Day Digital Reports on WhatsApp - Free Physician Tele-Consultation
💡 High-converting diagnostic lab campaign template.
Name: webinar_live_15min_alert
🎙️ *We Are Going Live in 15 Minutes, {{1}}!* Your registered masterclass *"{{2}}"* with *{{3}}* starts at *{{4}}*. > Grab a notebook and join 5 minutes early to secure your seat! Tap the button below to join the live room right now 👇
💡 Boosts live webinar attendance rates from 22% to 55%+.
Name: course_admission_deadline
Hi {{1}} 🎓, admissions for the *{{2}}* cohort close this *{{3}}*! Based on your profile, you are eligible for a *{{4}} merit scholarship* if you complete your enrollment before midnight. - Live Mentor Sessions - 100% Placement Assistance - Industry Certification
💡 Drives rapid deadline enrollments for coaching & EdTech.
Name: payment_installment_due_alert
Hi {{1}}, this is a gentle reminder that your payment of *{{2}}* for account/invoice *#{{3}}* is due on *{{4}}*. 💳 Please complete your payment on time using the official link below to avoid late fees. Ignore if already paid.
💡 Utility-compliant payment reminder with high on-time collection.
Name: insurance_policy_renewal_alert
Hi {{1}}, your *{{2}}* policy (`#{{3}}`) is scheduled to expire on *{{4}}*. 🛡️ Renew in 60 seconds on WhatsApp to keep your coverage and No-Claim Bonus (NCB) active without inspection.
💡 Streamlines renewals without agent phone tag.
Name: post_delivery_feedback_request
Hi {{1}} 🌟, your order *#{{2}}* was delivered recently! We hope you are loving your *{{3}}*. Could you take 15 seconds to rate your experience? As a thank-you, we will send you a *{{4}} reward voucher* for your next order!
💡 Collects 4x more verified reviews than email surveys.
Name: support_ticket_resolution_check
Hi {{1}}, your support ticket *#{{2}}* regarding *"{{3}}"* has been marked as resolved by our team. ✅ If you still need assistance, simply reply to this message within 24 hours to reopen the conversation immediately.
💡 100% Utility-approved customer service follow-up.
Name: authentication_login_otp
*{{1}}* is your verification code for *{{2}}*. For your security, do not share this code with anyone. This code expires in 10 minutes.
💡 Follows Meta’s strict Authentication (OTP) template structure.
Follow these three proven principles to achieve 98% open rates, 25%+ click-through rates, and instant Meta template approval.
Mobile lock-screen notifications preview the first 60–75 characters of your message. Lead with a bold headline and the recipient’s first name ({{1}}) so customers open the chat immediately.
Templates with interactive buttons (like "Confirm COD Order" or "Complete My Order") achieve 3.2x higher response rates than plain-text URLs because customers can act with a single thumb tap.
Never mix discount codes into transactional order or appointment alerts. Keeping Utility templates purely informational ensures you pay the much lower Utility rate (or $0 inside a 24h service window).
Calculate exact Meta per-message fees in INR & USD across Marketing, Utility, Auth & Service categories with 0% markup.
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