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Illustrative Rates · Confirm Current Meta Terms

WhatsApp Cloud API Fee Calculator

Estimate your monthly Meta WhatsApp Business API costs across Marketing, Utility, Authentication (OTP), and Service messages. Compare how much you save with AIsoule’s 0% Meta markup.

Enter billable message volumes after applying your account’s allowances. This calculator uses sample rates, estimates service messages at the displayed Utility unit rate, and excludes taxes, platform subscription fees, volume-tier discounts and pricing exceptions. For current charges, check Meta’s official pricing and rate cards.

1. Select Country & Currency

Target Country / Market Rate

Marketing₹0.8631per message

Utility₹0.115per message

Auth (OTP)₹0.115per message

Service (estimate)₹0.115per billable message

Marketing Messages(Promotions, broadcasts, abandoned cart)

/mo

025,00050,000100,000+

Utility Messages(Order updates, shipping alerts, invoices)

/mo

Enter billable Utility messages after applying any allowance or exemption confirmed in your current Meta account terms.

Authentication (OTP) Messages(2FA codes, login verification)

/mo

Billable Service Messages(Enter billable replies after your applicable allowance)

0 / mo

Confirm service-message charges and allowances in your Meta account. The default estimate uses the sample Utility rate; enter your applicable rate below.

Service rate per message (INR)

2. Broadcast Revenue & ROAS Estimator

Expected Conversion Rate (%)

Average Order Value (₹)

Est. Orders350

Est. Revenue₹5,25,000

Projected ROAS55.6x

Monthly Meta Cost Breakdown

🇮🇳 IN

Marketing (10,000)@ ₹0.8631 / msg

₹8,631.00

Utility (5,000)@ ₹0.115 / msg

₹575.00

Authentication (2,000)@ ₹0.115 / msg

₹230.00

Service Chats (0)Entered billable volume and rate

₹0.00

Total Meta API Fee0% Markup with AIsoule

₹9,436.00

Competitor Markup Comparison

Other BSPs (with 25% markup)₹11,795.00/mo

AIsoule (0% Meta markup)₹9,436.00/mo

Your Monthly SavingsSave ₹28,308.00 per year!

₹2,359.00

Start Free with 0% Markup

Illustrative WhatsApp API Rates (INR)

Compare illustrative per-message Meta Cloud API rates across major global markets.

View Full Rate Guide

Country / Market	Marketing	Utility	Authentication	Service (confirm account terms)
🇮🇳 India (+91)	₹0.8631	₹0.115	₹0.115	Verify account pricing
🇺🇸 United States & Canada (+1)	₹1.8313	₹0.2491	₹0.2491	Verify account pricing
🇬🇧 United Kingdom (+44)	₹3.8747	₹1.6122	₹1.6122	Verify account pricing
🇦🇪 United Arab Emirates (+971)	₹3.6613	₹1.1509	₹1.1509	Verify account pricing
🇸🇦 Saudi Arabia (+966)	₹3.6621	₹0.7834	₹0.7834	Verify account pricing
🇧🇷 Brazil (+55)	₹4.5808	₹0.4984	₹0.4984	Verify account pricing
🇮🇩 Indonesia (+62)	₹3.0111	₹1.8316	₹1.8316	Verify account pricing
🇩🇪 Germany (+49)	₹10.0073	₹4.0322	₹4.0322	Verify account pricing
🇿🇦 South Africa (+27)	₹2.7821	₹0.5579	₹0.5579	Verify account pricing
🇲🇽 Mexico (+52)	₹3.18	₹0.62	₹0.62	Verify account pricing
🌏 Rest of Asia Pacific	₹5.3664	₹0.8282	₹0.8282	Verify account pricing
🌍 Rest of World / Other	₹4.4248	₹0.5641	₹0.5641	Verify account pricing

Frequently Asked Questions

Everything you need to know about WhatsApp Business Cloud API pricing and billing.

Meta charges per delivered template message based on two factors: the recipient’s country code and the template category (Marketing, Utility, or Authentication). Confirm current Service and Utility charges, allowances and exemptions in your Meta account; published pricing notices can change.

No! AIsoule charges 0% markup on Meta WhatsApp Cloud API conversation fees. Unlike legacy BSPs that add 15% to 35% per-message markups, you pay the exact official Meta rate directly in your Meta Business Manager.

Yes. Incoming customer messages are always free. A customer message opens the customer service window for replies. Check the current Meta rate card and your account terms for any service-message charges or allowances.

Marketing messages include promotions, discount offers, product launches, and abandoned cart reminders. Utility messages are transactional updates triggered by a user action, such as order confirmations, shipping alerts, and payment receipts. Authentication messages are strictly for one-time passwords (OTPs) and account verification.

Meta only bills for delivered messages. If a WhatsApp template message is undelivered (for example, the user’s phone is switched off or number is not on WhatsApp), you are not charged a single paisa or cent.

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