Settings & Configuration
Business profile settings
3 minutes read time Difficulty: beginner
Business profile settings
Your business profile is what customers see when they open your WhatsApp contact info.
What's in the profile
| Field | Description | Limit |
|---|---|---|
| Display Name | Your business name shown in chats | 512 chars |
| About | Short description | 139 chars |
| Profile Photo | Your logo or brand image | Square, min 192x192px |
| Address | Physical business address | 256 chars |
| Description | Longer business description | 512 chars |
| Business email | Valid email | |
| Website | Your website URL | 2 URLs max |
| Category | Business category | From Meta's list |
Editing your profile
- Go to Settings → WhatsApp Accounts
- Click on your account
- Click "Profile" button
- Edit any field
- Click Save
Changes may take a few minutes to reflect on customers' phones.
Profile photo guidelines
- Format: JPEG or PNG
- Size: Minimum 192x192 pixels, recommended 640x640
- Shape: Will be displayed as a circle
- Content: Your logo works best — clear, recognizable at small sizes
Display name rules
Meta has strict rules for display names:
- Must represent your business accurately
- Cannot be generic (e.g., "Shop" or "Business")
- Cannot contain phone numbers or URLs
- Cannot use all caps (except acronyms)
- Changes require Meta approval (24-48 hours)
Tips
- Use your brand name — Customers should recognize you instantly
- Keep "About" actionable — "Order on WhatsApp 🛒" is better than "We sell products"
- Add your website — Drives traffic and builds trust
- Update seasonally — Change "About" for promotions or holidays
- Professional photo — A clear logo on white/brand-color background works best
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