Understanding campaign statuses

Every campaign goes through a lifecycle of statuses. Here's what each means.

Status lifecycle

Draft → Scheduled → Processing → Completed
                  ↘ Paused ↗
                  ↘ Cancelled
                  ↘ Failed

Status definitions

What happens at each stage

Draft

• You're building the campaign
• Add/remove recipients, change template
• Nothing is sent yet

Scheduled

• Campaign is locked and waiting
• Clock is ticking to the scheduled time
• You can still cancel or reschedule

Processing

• Messages are being sent one by one
• Real-time stats update (sent, delivered, read, failed)
• You can pause if something looks wrong

Completed

• All recipients have been processed
• Final stats are available
• You can retry any failed messages

Pausing and resuming

Pause: Temporarily stops sending. Messages already sent are not affected. Remaining recipients wait.

Resume: Continues sending from where it left off.

Use pause when:

• You notice high failure rates
• You want to check something before continuing
• You need to adjust timing

Tips

1. Monitor during processing — Watch the first 50-100 sends for issues
2. Pause if failure rate > 5% — Something might be wrong
3. Don't cancel unless necessary — Cancelled campaigns can't be resumed
4. Check completed campaigns — Review delivery rates for insights