[{"data":1,"prerenderedAt":510},["ShallowReactive",2],{"help-article-analytics-conversation-pricing":3,"help-siblings-analytics":490},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"category":5,"order":10,"difficulty":11,"time_to_complete":12,"related":13,"body":17,"_type":484,"_id":485,"_source":486,"_file":487,"_stem":488,"_extension":489},"\u002Fhelp\u002Fanalytics\u002Fconversation-pricing","analytics",false,"","Understanding conversation pricing (Meta rates)","How WhatsApp Business API pricing works — conversation categories, per-message costs, and how to optimize spending.",6,"intermediate","5 minutes",[14,15,16],"\u002Fhelp\u002Fcampaigns\u002Fmeta-messaging-limits","\u002Fhelp\u002Fcampaigns\u002Fbest-practices","\u002Fhelp\u002Fmessaging\u002F24-hour-window",{"type":18,"children":19,"toc":472},"root",[20,29,35,42,55,61,201,206,212,247,253,265,271,295,307,313,338,350,356,409,415,420,436,442,452,462],{"type":21,"tag":22,"props":23,"children":25},"element","h1",{"id":24},"understanding-conversation-pricing",[26],{"type":27,"value":28},"text","Understanding conversation pricing",{"type":21,"tag":30,"props":31,"children":32},"p",{},[33],{"type":27,"value":34},"WhatsApp Business API charges per conversation, not per message. Here's how pricing works.",{"type":21,"tag":36,"props":37,"children":39},"h2",{"id":38},"how-conversations-are-billed",[40],{"type":27,"value":41},"How conversations are billed",{"type":21,"tag":30,"props":43,"children":44},{},[45,47,53],{"type":27,"value":46},"A ",{"type":21,"tag":48,"props":49,"children":50},"strong",{},[51],{"type":27,"value":52},"conversation",{"type":27,"value":54}," is a 24-hour window of messaging between you and a customer. Within that window, you can send unlimited messages — you're only charged once.",{"type":21,"tag":36,"props":56,"children":58},{"id":57},"conversation-categories",[59],{"type":27,"value":60},"Conversation categories",{"type":21,"tag":62,"props":63,"children":64},"table",{},[65,94],{"type":21,"tag":66,"props":67,"children":68},"thead",{},[69],{"type":21,"tag":70,"props":71,"children":72},"tr",{},[73,79,84,89],{"type":21,"tag":74,"props":75,"children":76},"th",{},[77],{"type":27,"value":78},"Category",{"type":21,"tag":74,"props":80,"children":81},{},[82],{"type":27,"value":83},"Who starts",{"type":21,"tag":74,"props":85,"children":86},{},[87],{"type":27,"value":88},"Example",{"type":21,"tag":74,"props":90,"children":91},{},[92],{"type":27,"value":93},"Cost (India)",{"type":21,"tag":95,"props":96,"children":97},"tbody",{},[98,125,150,175],{"type":21,"tag":70,"props":99,"children":100},{},[101,110,115,120],{"type":21,"tag":102,"props":103,"children":104},"td",{},[105],{"type":21,"tag":48,"props":106,"children":107},{},[108],{"type":27,"value":109},"Marketing",{"type":21,"tag":102,"props":111,"children":112},{},[113],{"type":27,"value":114},"You (template)",{"type":21,"tag":102,"props":116,"children":117},{},[118],{"type":27,"value":119},"Promotions, offers",{"type":21,"tag":102,"props":121,"children":122},{},[123],{"type":27,"value":124},"~₹0.80",{"type":21,"tag":70,"props":126,"children":127},{},[128,136,140,145],{"type":21,"tag":102,"props":129,"children":130},{},[131],{"type":21,"tag":48,"props":132,"children":133},{},[134],{"type":27,"value":135},"Utility",{"type":21,"tag":102,"props":137,"children":138},{},[139],{"type":27,"value":114},{"type":21,"tag":102,"props":141,"children":142},{},[143],{"type":27,"value":144},"Order updates, alerts",{"type":21,"tag":102,"props":146,"children":147},{},[148],{"type":27,"value":149},"~₹0.35",{"type":21,"tag":70,"props":151,"children":152},{},[153,161,165,170],{"type":21,"tag":102,"props":154,"children":155},{},[156],{"type":21,"tag":48,"props":157,"children":158},{},[159],{"type":27,"value":160},"Authentication",{"type":21,"tag":102,"props":162,"children":163},{},[164],{"type":27,"value":114},{"type":21,"tag":102,"props":166,"children":167},{},[168],{"type":27,"value":169},"OTP codes",{"type":21,"tag":102,"props":171,"children":172},{},[173],{"type":27,"value":174},"~₹0.30",{"type":21,"tag":70,"props":176,"children":177},{},[178,186,191,196],{"type":21,"tag":102,"props":179,"children":180},{},[181],{"type":21,"tag":48,"props":182,"children":183},{},[184],{"type":27,"value":185},"Service",{"type":21,"tag":102,"props":187,"children":188},{},[189],{"type":27,"value":190},"Customer",{"type":21,"tag":102,"props":192,"children":193},{},[194],{"type":27,"value":195},"Customer asks a question",{"type":21,"tag":102,"props":197,"children":198},{},[199],{"type":27,"value":200},"Free*",{"type":21,"tag":30,"props":202,"children":203},{},[204],{"type":27,"value":205},"*Service conversations are free in many markets (first 1,000\u002Fmonth).",{"type":21,"tag":36,"props":207,"children":209},{"id":208},"how-it-works-in-practice",[210],{"type":27,"value":211},"How it works in practice",{"type":21,"tag":213,"props":214,"children":215},"ol",{},[216,227,237],{"type":21,"tag":217,"props":218,"children":219},"li",{},[220,225],{"type":21,"tag":48,"props":221,"children":222},{},[223],{"type":27,"value":224},"Customer messages you",{"type":27,"value":226}," → Service conversation opens (free)",{"type":21,"tag":217,"props":228,"children":229},{},[230,235],{"type":21,"tag":48,"props":231,"children":232},{},[233],{"type":27,"value":234},"You reply within 24 hours",{"type":27,"value":236}," → Still the same free service conversation",{"type":21,"tag":217,"props":238,"children":239},{},[240,245],{"type":21,"tag":48,"props":241,"children":242},{},[243],{"type":27,"value":244},"24 hours pass, you send a template",{"type":27,"value":246}," → New conversation starts (charged based on template category)",{"type":21,"tag":36,"props":248,"children":250},{"id":249},"free-tier",[251],{"type":27,"value":252},"Free tier",{"type":21,"tag":30,"props":254,"children":255},{},[256,258,263],{"type":27,"value":257},"Every WhatsApp Business Account gets ",{"type":21,"tag":48,"props":259,"children":260},{},[261],{"type":27,"value":262},"1,000 free service conversations per month",{"type":27,"value":264},". After that, service conversations are charged at a lower rate.",{"type":21,"tag":36,"props":266,"children":268},{"id":267},"who-pays",[269],{"type":27,"value":270},"Who pays?",{"type":21,"tag":272,"props":273,"children":274},"ul",{},[275,285],{"type":21,"tag":217,"props":276,"children":277},{},[278,283],{"type":21,"tag":48,"props":279,"children":280},{},[281],{"type":27,"value":282},"If you're a Tech Provider customer",{"type":27,"value":284}," — You add your own payment method in Meta Business Suite",{"type":21,"tag":217,"props":286,"children":287},{},[288,293],{"type":21,"tag":48,"props":289,"children":290},{},[291],{"type":27,"value":292},"If your provider is a Solution Partner",{"type":27,"value":294}," — They handle billing and may include it in your subscription",{"type":21,"tag":30,"props":296,"children":297},{},[298,300,305],{"type":27,"value":299},"With AIsoule, you pay Meta directly for conversation charges. AIsoule charges ",{"type":21,"tag":48,"props":301,"children":302},{},[303],{"type":27,"value":304},"0% markup",{"type":27,"value":306}," on Meta rates.",{"type":21,"tag":36,"props":308,"children":310},{"id":309},"checking-your-spending",[311],{"type":27,"value":312},"Checking your spending",{"type":21,"tag":213,"props":314,"children":315},{},[316,328,333],{"type":21,"tag":217,"props":317,"children":318},{},[319,321,326],{"type":27,"value":320},"Go to ",{"type":21,"tag":48,"props":322,"children":323},{},[324],{"type":27,"value":325},"Meta Business Suite",{"type":27,"value":327}," → WhatsApp Manager → Insights",{"type":21,"tag":217,"props":329,"children":330},{},[331],{"type":27,"value":332},"View conversation counts by category",{"type":21,"tag":217,"props":334,"children":335},{},[336],{"type":27,"value":337},"See estimated costs",{"type":21,"tag":30,"props":339,"children":340},{},[341,343,348],{"type":27,"value":342},"In AIsoule, go to ",{"type":21,"tag":48,"props":344,"children":345},{},[346],{"type":27,"value":347},"Analytics → Meta Analytics",{"type":27,"value":349}," for conversation breakdowns.",{"type":21,"tag":36,"props":351,"children":353},{"id":352},"optimizing-costs",[354],{"type":27,"value":355},"Optimizing costs",{"type":21,"tag":213,"props":357,"children":358},{},[359,369,379,389,399],{"type":21,"tag":217,"props":360,"children":361},{},[362,367],{"type":21,"tag":48,"props":363,"children":364},{},[365],{"type":27,"value":366},"Respond within 24 hours",{"type":27,"value":368}," — Keep conversations in the free service window",{"type":21,"tag":217,"props":370,"children":371},{},[372,377],{"type":21,"tag":48,"props":373,"children":374},{},[375],{"type":27,"value":376},"Use Utility templates",{"type":27,"value":378}," (not Marketing) for transactional messages — they're cheaper",{"type":21,"tag":217,"props":380,"children":381},{},[382,387],{"type":21,"tag":48,"props":383,"children":384},{},[385],{"type":27,"value":386},"Batch communications",{"type":27,"value":388}," — Send multiple messages in one conversation window",{"type":21,"tag":217,"props":390,"children":391},{},[392,397],{"type":21,"tag":48,"props":393,"children":394},{},[395],{"type":27,"value":396},"Use AI auto-reply",{"type":27,"value":398}," — Instant responses keep conversations in the service category",{"type":21,"tag":217,"props":400,"children":401},{},[402,407],{"type":21,"tag":48,"props":403,"children":404},{},[405],{"type":27,"value":406},"Segment carefully",{"type":27,"value":408}," — Only send marketing to engaged contacts (reduces wasted spend)",{"type":21,"tag":36,"props":410,"children":412},{"id":411},"pricing-varies-by-country",[413],{"type":27,"value":414},"Pricing varies by country",{"type":21,"tag":30,"props":416,"children":417},{},[418],{"type":27,"value":419},"Meta charges different rates per country. India is among the cheapest. US\u002FUK\u002FEU rates are higher.",{"type":21,"tag":30,"props":421,"children":422},{},[423,425,434],{"type":27,"value":424},"Check current rates at ",{"type":21,"tag":426,"props":427,"children":431},"a",{"href":428,"rel":429},"https:\u002F\u002Fdevelopers.facebook.com\u002Fdocs\u002Fwhatsapp\u002Fpricing",[430],"nofollow",[432],{"type":27,"value":433},"Meta's pricing page",{"type":27,"value":435},".",{"type":21,"tag":36,"props":437,"children":439},{"id":438},"faq",[440],{"type":27,"value":441},"FAQ",{"type":21,"tag":30,"props":443,"children":444},{},[445,450],{"type":21,"tag":48,"props":446,"children":447},{},[448],{"type":27,"value":449},"Q: Am I charged for messages that fail?",{"type":27,"value":451},"\nNo. You're only charged for conversations where at least one message is delivered.",{"type":21,"tag":30,"props":453,"children":454},{},[455,460],{"type":21,"tag":48,"props":456,"children":457},{},[458],{"type":27,"value":459},"Q: If a customer messages me and I reply, is that one or two conversations?",{"type":27,"value":461},"\nOne. The customer's message opens a service conversation, and your reply is within the same window.",{"type":21,"tag":30,"props":463,"children":464},{},[465,470],{"type":21,"tag":48,"props":466,"children":467},{},[468],{"type":27,"value":469},"Q: What if I send a marketing template and the customer replies?",{"type":27,"value":471},"\nThat's one marketing conversation. The customer's reply is within the same 24-hour window.",{"title":7,"searchDepth":473,"depth":473,"links":474},2,[475,476,477,478,479,480,481,482,483],{"id":38,"depth":473,"text":41},{"id":57,"depth":473,"text":60},{"id":208,"depth":473,"text":211},{"id":249,"depth":473,"text":252},{"id":267,"depth":473,"text":270},{"id":309,"depth":473,"text":312},{"id":352,"depth":473,"text":355},{"id":411,"depth":473,"text":414},{"id":438,"depth":473,"text":441},"markdown","content:help:analytics:conversation-pricing.md","content","help\u002Fanalytics\u002Fconversation-pricing.md","help\u002Fanalytics\u002Fconversation-pricing","md",[491,494,495,498,501,504,507],{"_path":492,"title":493},"\u002Fhelp\u002Fanalytics\u002Fagent-performance","Agent performance analytics",{"_path":4,"title":8},{"_path":496,"title":497},"\u002Fhelp\u002Fanalytics\u002Fcustom-widgets","Customizing dashboard widgets",{"_path":499,"title":500},"\u002Fhelp\u002Fanalytics\u002Fdashboard-overview","Understanding the analytics dashboard",{"_path":502,"title":503},"\u002Fhelp\u002Fanalytics\u002Fdate-ranges","Setting up custom date ranges for reports",{"_path":505,"title":506},"\u002Fhelp\u002Fanalytics\u002Fexporting-data","Exporting analytics data",{"_path":508,"title":509},"\u002Fhelp\u002Fanalytics\u002Fmeta-analytics","Meta WhatsApp analytics (conversations, pricing)",1780423180214]